A week-long effort to promote Hong Kong as a world fashion centre got off to a spectacular start this year.
HONG KONG (JANUARY 21, 1078) (REUTERS)
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SV EXT. Hong Kong World Trade Centre
Background: A week-long effort to promote Hong Kong as a world fashion centre got off to a spectacular start this year. The tiny British colony's annual Ready-to-Wear Festival opened with a dazzling display of high-fashion designs with the emphasis on quality rather than quantity. In the past Hong Kong has ben better known as a mass production centre for other people's ideas. But with rising costs and new import restrictions the industry now has to develop its own creative talent in order to survive.
The Hong Kong shows were carefully timed to attract international buyers and journalists well ahead of the other major fashion centres -- and the display lacked nothing in optimistic impact. Here the models are wearing versions of the loose-topped, long-legged winter woolly theme in soft pastel shades which style-conscious women have already taken to their hearts in Europe and the Americas.
Lighting experts created a "Star Wars" effect -- and some of the clothes had a military flavour too.
Here black American models show off their beautiful bodies in a disco sequence with minimal clothes involved. In fact they're the very latest in loose-knit, sexy sweaters.
Those at the show not bedazzled by the special effects noticed that although some outfits were aggressively avant garde, others were quite wearable and feminine.
The oriental influence on high fashion these days in still very strong and has not yet become cliche ridden. Chinese, Tibetan and Mongolian themes predominate.
Hong Kong did not forget the children. Increasingly, junior fashions are moving towards one-piece garments that are both comfortable, practical and not likely to part company during bouts of high-energy activity. 1978 is Star Wars year and the kids won't let anyone forget it.