1.
G.V. Model in dress.


2.
S.V. Model in two piece costume.


3.
Crowd shot.


4.
S.V. Model in sailor style pleated skirt.


5.
L.V. Two models in sack style dresses.


6.
Crowd shot.


7.
L.V. Model in cotton light woollen dress.


8.
S.V. Model in sack dress.


9.
Crowd shot.


10.
S.V. Model in check frock.


11.
Crowd shot.


12.
S.V. Four models in sack dresses.


13.
Crowd shot.


14.
S.V. Model in swim suit.


15.
Angle Shot. Ditto.


16.
S.V. Model in swim suit and large hat.


17.
S.V. Model in flowered beach play suit.


18.
S.V. Model in swim suit holding ball.


19.
S.V. Model past-throws water ring to ground.


20.
Crowd shot.


21.
S.V. Model in swim suit.


22.
S.V. Models in beach and swim suits.




Initials DGI J.H./P.B.



Script is copyright Reuters Limited. All rights reserved

Background: An enterprising group of Italian businessmen have decided it's time the 'everyday woman' should be able to buy the latest models of fashion at 'everyday prices'. This anonymous body have formed a company to market the same types of model as those shown by the large fashion houses --at about one quarter the cost. To show the average housewife what she need no longer be missing they put on this mannequin parade in Rome. And, of course, it was a great success. All the models shown were for Spring and Summer wear.....morning and afternoon outfits, cocktail and evening wear and beachwear...