Australia's leading couturier, Hall Ludlow, presented 39 eye-catching creations at a fashion parade held in London's Mayfair Hotel July 22.
GV Mayfair Hotel
CU Name plate
CU ZOOM OUT..Hall Ludlow and Lord Casey
GV Diane models an elegant evening sheath of fine white wool embroidered with clusters of Australian wattle worked in soft golden wool. The dress is worn with a draped evening coat in gold wool.
SCU In the changing room, Hall Ludlow assists model with a brilliant red evening coat of handbrushed wool. The coat covers a slim sheath gown with a graceful train.
SV The above model parades
SV Wendy models slim white cocktail sheath embroidered with scarlet wool Australian flowers. Worn with draped coat and flowered chignon cap
SV Bulky black and white check knee-length coat with black slacks and vivid red jersey hood. Striking black fox cap and fur boots
SC Janice models white slacks and cardigan with snowdrift fur collar
SV Diane models three piece ensemble in dark gold, worn with exaggerated deep brimmed hat
CU Coat is removed revealing dress outlined with band of stitching
SV A great coat of mushroom wool with black overchecks. Cut very full and pleated on to the yoke with deep wide sleeves
SV Helen models tailored green sheath and matching jacket with hat trimmed with bird of paradise plumes
SV Diane models a charcoal grey dress with sleeveless top of silver grey broadtail. The stitched hat is made from the same material as the dress
SV Ludlow Hall drinks with mannequins after the show
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Background: Australia's leading couturier, Hall Ludlow, presented 39 eye-catching creations at a fashion parade held in London's Mayfair Hotel July 22. Opened by Lord Casey, formerly Australian Minister for External Affairs, it was the first time that an Australian fashion designer has taken his own Haute Couture collection overseas.
Philip Searcy, Australian Government Senior Trade Commissioner in U.K., welcomed many well-known Australian personalities to the showing. Lord and Lady Casey were accompanied by Lady Harrison, wife of the High Commissioner for Australia in England.
The display was designed to show the adaptability of Australian wool in every season and time of day, and the highly attractive styles - modelled by three Australian girls - made a big impression on the many buyers present.
Hall Ludlow, a New Zealander, achieved fame in 1955, in Melbourne, by winning the "gown of the year" award. He won the coveted award for a second time last year.