• Short Summary

    The world's largest artificial fly factory was officially reopened on Monday (26 March). The factory?

  • Description

    LV & SV Minister making speech in front of factory

    SV Audience

    GV Minister unveils plaque, watched by officials

    SV Minister receiving gift from managing director

    CU Plaque on wall

    GV & SV People making flies (7 shots)

    CU Display of flies including picture of record catch

    Initials ESP/1923 ESP/1638

    Script is copyright Reuters Limited. All rights reserved

    Background: The world's largest artificial fly factory was officially reopened on Monday (26 March). The factory is at Kericho, Kenya, and it produces nearly a quarter of a million fishing flies each month.

    The factory was reopened by Kenya's Minister of Commerce, Mr. James Osogo. It had been rebuilt after the original building was wrecked in a fire in January last year. The firm, Kenya Fishing Flies, was started 25 years ago by a Mr. D. Whetham, who wanted an occupational therapy while recovering from an accident. He sold what had become a flourishing business to the international giant Brooke Bond Liebig in 1968. It then had 24 fly-tiers.

    Today the firm employs 180 fly-tiers among its workforce of 280. Their flies go to 27 countries - 98 per cent of the production is exported. It takes at least three months to train a man to tie the simplest fly, and experience has proved that women have no aptitude for fly tying. The men at Kenya Fishing Flies tie more than 2,500 different patterns of fly. It takes an average ten minutes to tie a fly, but recent experiments have shown that production can be stepped up by supplying background music, which will now be extended throughout the factory. More than 2,000 items are stocked for making various type of flies. They range from peacock eyes to fur from animals in every continent -- not to mention 30 different shades of green silk alone.

    SYNOPSIS: A Kenyan factory which is the world's largest maker of its particular product, has officially reopened this week by the Minister of Commerce, Mr. James Osogo.

    The factory exports 98 per cent of its output. And the product? Flies! Kenya Fishing Flies turns out nearly a quarter million artificial flies each month. Their new factory was built to replace former premises, which were wrecked in a fire a year ago. But the firm managed to keep going to supply the fishermen in 27 countries who use its flies.

    The factory now employs 280 people, 180 of them expert fly-tiers. It takes three months to train a man to tie even the simplest fly, and some of the 2,500 patterns the factory offers its customers are far from simple. The firm stocks more than 2,000 different items used for making various flies. They range from peacock eyes to hundreds of varieties of feather, and animal furs from every continent. They don't just stock a few colours of silk, either -- there are more than 30 shades of green alone. It takes about ten minutes to tie a fly, but recently the firm have been experimenting with background music. They've found it boosts production by a third, and its use will be extended. For some reason, women don't seem to have an aptitude for fly-tying, so they're employed for making other types of fish hooks. Fly-making is a fascinating craft -- that's how the fir came to be founded 25 years ago. A Mr. Whetham was recovering from an accident and wanted some occupational therapy. He turned his hobby into a thriving business, which he sold five year sago to the giant international combine Brooke Bond Liebig.

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    Reuters - Source to be Verified
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