The best of London's fashion creators combined today to show some of their models for the coming London fashion season.
GV Building in Hyde Park tilt down to crowd.
GV & SV Puritan dress-model displays (2 shots)
MV & CU Model wears silver lurex evening dress (2 shots)
MV & SV Model displays red & black trouser suit (2 shots)
CU & MV Model wears purple & green hot pants and caftan (2 shots)
MV & CU Model displays red and blue outfit (2 shots)
GVs & SV Model displays orange and cream evening dress (3 shots)
Initials BB/1752 JL/DW/BB/1812
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Background: The best of London's fashion creators combined today to show some of their models for the coming London fashion season.
The designs range from the demure to the shocking; colour combinations from mistily romantic to gaudy. Hot pants are still favourite, but there are plenty of long skirts and trousers. Very few of the designers showed midis.
Organised by the British Clothing Export Council as a start to the London Fashion Fair, the show has already attracted enquiries from over 2,000 overseas buyers. They will be visiting designers like trend setting Mary Quant and Mr. Freedom, 'long look' John Bates at Jean Varon, Hilary Floyd who believes in a fluid mobile look, and Christopher McDonnell whose garments have the crisp outline and beautiful fit of well-tailored jersey.
SYNOPSIS: On a sunny spring day near Hyde Park on Tuesday, London's fashion creators showed some of their collections.
For the coming season, the midi dress is not favoured, but one entrancing example is this 'Puritan dress' by John Bates. Made of gray wool, with black braid bands, the dress is worn over a cream cotton blouse. The demure look is contrasted throughout the show.
A silver lurex evening dress is typical of this contrast. The bust is made of hand crocheted lurex jersey designed to be strategically concealing. Hilary Floyd, the designer, believes in fluid, mobile look that remains elegant.
A black and red trouser suit, neat and figure hugging, is an example of Christopher McDonnel's clever cutting and eye for line. Made of jersey, the red yoke and saddle stitching point up the quality tailoring that is possible with a jersey fabric.
Mary Quant's stunning outfit of wrestler's vest and shorts, with the concealing hooded caftan, heads the list of show stoppers. Called Diagelev, the outfit is made of knitted lurex in purple and green bands. The Quant look also concentrates on smocks, both pleated and gathered, suitable for the pregnant or the very slim.
Mr. Freedom shows a panne velvet slit skirt appliqued with a nude woman, a red and white poker dot blouse, unzipping in front--very forties.
The climax of the show was a misty orange and cream evening dress by Hilary Floyd. Made from four cobwebby scarves, specially knitted in a ravon and wool mixture, it floats away from the model as she moves. Cool and Cool and light, the dress is outlined by orange fringes. The clothes were traffic stoppers in Park Lane--and a warm welcome to the spring.