Latest film from "Space Town', the American missile test centre at Cape Canaveral, Florida, shows one of the first official photographs of the Atlas intercontinental missile, launched Jan 15.
LS. Beach, sea gulls flying about.
CU. Satellite atop pole - PAN down to sign "Open - Michigan Beach".
LS. Entrance to Patrick Air Force Base.
CU. Sign "Atlantic Missile Range - Patrick A.F.B."
LS. Dummy missiles on base near large building.
CU. Rocket sign - PAN down motel name to motel.
MS. Trailer court - PAN to sign "Celestial Trailer Court"
CU. Sign "Polaris Motel" - PAN to motel.
MONTAGE. Stores with "Missile Names".
CU. Rocket shaped support for diving board with sign "Starlite Motel" - PAN UP - to girl, sitting on board.
CU. Girl - PAN to pool
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Background: Latest film from "Space Town', the American missile test centre at Cape Canaveral, Florida, shows one of the first official photographs of the Atlas intercontinental missile, launched Jan 15. In its first test last year, an Atlas test vehicle, developed for the Navy's Polaris, travelled more than six thousand miles. Designed to travel about 15 hundred miles, the Polaris is lighter and smaller than other missiles of its class.
Always quick off the mark with a gimmick, the Americans have discovered that ":space" really sells and it is not only rockets which have been geared to their high-powered advertising. At Cape Canaveral, space as an advertising potential has been bused for the snack bars and shops, the beauty parlours and motels. From sausages to cosmetics, Cape Canaveral offers its wares with a dose of space fever. Models of rockets and satellites head the neon signs which invite you to eat at the Sputnik Burger Bar or the Atlas Cafe or to visit the Polaris Beauty Bar of the Celestial Trailer Court.
Little by little, this beautiful seascape with gulls weaving lazy intricate patterns in the sky, is becoming a typical American town. A town, on one hand of science and on the other, of all the hustle and bustle of day-to-day living.