Serafino Ritamonti dyed his first dog in the 1960s, in Milan, just for fun, but coloured dogs have become a fashion and brought him riches.
1. SV Woman bringing poodle to Mr. Ritamonti for haircut. 0.16
2. CU & SV Mr. Ritamonti shaving poodle. (2 SHOTS) 0.22
3. SCU Poodles (one blue) looking on. 0.24
4. SV ZOOM INTO CU Mr. Ritamonti applying dye to poodle as other dogs watch. (3 SHOTS) 1.01
5. SV & CU Girl takes poodle to finish grooming. (3 SHOTS) 1.23
6. CU PULL BACK TO GV Coloured poodles on shelf. 1.33
7. SV Woman collects poodle. 1.44
8. GV EXTERIOR ZOOM INTO SV Couple walking yellow and blue poodles. 2.00
9. GV ZOOM INTO CU Woman walking coloured poodles, Alsation barks at them from car. 2.06
10. GV Owners walking coloured poodles, sheepdog and terrier. 2.16
Script is copyright Reuters Limited. All rights reserved
Background: MILAN, ITALY
Serafino Ritamonti dyed his first dog in the 1960s, in Milan, just for fun, but coloured dogs have become a fashion and brought him riches. His canine beauty parlour is right in the heart of Milan's old city and the address in the via Vigna is well known to any Milanese who has ever wondered why a poodle should be orange or a pekinese green. Mr. Ritamonti presides over his parlour from a wheelchair -- he lost the use of his legs in an accident seventeen years ago. His customers bring dogs from all over Italy, and from abroad too. He uses water-based, natural dyes which are rubbed into each dog's coat with a sponge. A hair-dryer is used to blow them dry, and then they are ready for final grooming. The cost: 5,000 lira (about three US dollars). The most suitable dogs for treatment are small and light-coloured: poodles, Yorkshire terriers, or Pekinese. But cocker spaniels have also been dyed. Ritamonti says the colour most frequently requested in pink. Animal lovers have protested that dying is cruel, but Ritamonti replies that the colouring does not harm the dogs or hurt them and may even keep flees away. The only hazard is rain which can wash out the colour.
Source: REUTERS - EMANUEL BUTTICE