The Rome Tourist Board has said it expects the number of Italian visitors to the city to be less this year than it was last year.
CU Shop "Roma Mia" selling T-shirts
GV EXTERIOR AND INTERIOR airport with tourists arriving (2 shots)
SV AND CU tourists arriving by train ( 3 shots)
SV tourists, including Japanese boarding bus
GV St. Peter's Basilica with main street in foreground
GV Tourists in St. Peter's square.
SV Nuns walk past souvenir shop
GV and SV Colosseum with tourists arriving by bus (3 shots)
GV Arch of Titus
CU girls eating ice cream
GV AND LV PAN tourists arriving by bus at Basilica San Giovanni (2 shots)
SV AND GV tourists outside and inside Forum (2 shots)
Initials RH/1659 RH/YA/MR/1714
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Background: The Rome Tourist Board has said it expects the number of Italian visitors to the city to be less this year than it was last year. It explained that owing to high prices and unemployment, the average Italian would find it difficult to visit the city.
In addition, last year was a Holy year and many Italians had been saving their money for a long time to make the visit. The Board said it was not unduly distressed over this prospect, however, be cause it is anticipating a large influx of foreign visitors.
It stated that it based its anticipation on the continuing decline in the value of the lire. This, the Board said, would mean that visitors from Japan, the United States and parts of Europe such as Germany and Switzerland would have more lire to spend for the same amount of their currency.
In the three months from 20 January, for example, the lire went down by some 30 per cent in the rate fixed by the Italian Central Bank against the dollar.
According to the Board's figures, six million tourists visited Rome last year. It is estimated that they were worth 150-million pounds sterling (280-million U.S. Dollars) to the Italian tourist industry.
SYNOPSIS: Last year, visitors to Rome were worth 15-million pounds sterling to the Italian tourist industry. Among them were many Italians. Some had been saving their money for the visit for a long time because of Holy Year which is only celebrated every 25 years. This year, however, the Italian Tourist Board expects their number to decline. But at the same time, it anticipates an increase in foreign visitors. especially from the United States, Japan and Europe.
According to the Tourist Board, high prices and unemployment in Italy are having and adverse effect on domestic tourism. But with the decline in the lire's value, foreign visitors with currencies such as the dollar, the mark or the Swiss franc are getting more on the exchange market. In the three months from the 20th January, for example, the lire went dow by some 30 per cent in the rate fixed by the Italian Central Bank against the dollar.
The Tourist Board estimated that six-million tourists visited Rome last year, and reckons that this was worth about 150-million pounds to the country. This figure represents more than fifteen percent of the entire country's takings from tourism in 1975.