Piccadilly Circus - London's most familiar and internationally famous landmark - is to have a completely new face, it was announced at a London Press conference Oct. 27.
LV. Piccadilly at night, Eros statue in FG.
CU. Flashing neon sign.
STV. Model of new multistoried building.
SV. Mr.Jack Cotton and Mr. J. R. Crickmay discuss new building (SOF) in "one of the features here..." out "something of the order of seven million pounds."
The new multistoried building model.
Begins; "In one of the features here..."
Ends; "...something of the order of seven million pounds"
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Background: Piccadilly Circus - London's most familiar and internationally famous landmark - is to have a completely new face, it was announced at a London Press conference Oct. 27.
Two main figures involved in the development scheme are Mr. Jack Cotton, Chairman of City Centre Properties, and Mr. J. Crickmay of the Legal and General Assurance Society. They were filmed while talking together at the press conference.
City PCentre Properties are concerned with the development of a new giant skyscraper office block in New York, property in African cities and many other of the world's capitals.
Work on the first building will start in January 1960, on the north-east side of the circus. A structure rising to 172 feet, with 13 storeys comprising shops, restaurant, exhibition and office accommodation. The restaurant is to be combined with a garden terrace featuring ornamental pools and fountains. A novel idea is the provision of "islands of warmth" around terrace tables, by means of black radiant heat units fitted beneath the table umbrellas.
Space for illuminated signs - maintaining Lord London by light attraction of the circus - will be left on a main vertical advertisement panel rising ten storeys above the restaurant, to be flanked by a further two vertical and one horizontal panel on each side. Total display area will be about 20,000 square feet. A huge rotatable crane with two symmetrical arms, surmounting the building, will enable the entire illuminated sign display to be changed in 24 hours, and will also provide servicing and cleaning facilities for the building's exterior.
The form of the GBP7 million building,-to be opened in about 2 1/2 years - has been approved by the London County Council. Its unusual features are bound to evoke critical reactions, particularly among the general public, who will hardly know "The Circus" when the architects have finished.