Public taste in Ireland is being vulgarised through the erection in rural areas of billboards and hoardings, according to Sean O Faclain, director of the Arts Council in Dublin recently.
Shots also include, the farmers cutting their bedgas which are covering the beauty of the countryside from motorists, and touring buses. All hedges are by order, to be lowered.
Shots of small towns , and cities where there signs are to be removed at once. Most of the big petrol companies, and cigarette companies are now removing their large signs which were only erected short time ago.
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Background: Public taste in Ireland is being vulgarised through the erection in rural areas of billboards and hoardings, according to Sean O Faclain, director of the Arts Council in Dublin recently.
As a result, nine major oil companies have already intimated to the council that they would refrain from erecting further advertising signs outside urban areas except those for identification purposes. They would also discontinue existing advertisements in rural areas when contracts expired.
Beer and spirits trade members have also bee approached, together with the tobacco industry, and most have indicated their agreement in principle with the council's attitude to rural advertising.
A tour of the countryside with our cameraman give some idea of the disfigurement to the countryside occasioned by these hoardings, and makes hollow the claim by advertising interests that the designs harmonies with the surroundings.
Farmers and landowners, too, are busy tidying up, cutting back hedges and trees to provide freer views for motorists and coaches and other traffic. In Ireland it is forbidden by law, on grounds of public safety, to permit trees and undergrowth to proliferate to an extent that it obscures a view of the highway.