In Ivory Coast, more than 80 firms from Britain have been taking part in the first ever British trade fair to be held in the country.
GV The Felix Houphouet-Boigny Conference Centre and banner announcing British Trade Fair in Abidjan
SV & MV Agricultural and earth moving equipment on display (3 shots)
MCU Mr. Ted Rowlands, Minister of State at the Foreign and Commonwealth Office and Mr Sery Gnoleba, Ivory Coast Minister of Commerce cutting ribbon to open the Fair
MV Female representatives on the Rothmans stand
MV Shoes, clothing and cleaning equipment (3 shots)
MV Rowlands and Gnoleba watching demonstration
MV Electronic keyboard being shown to African visitor
SV Gnoleba shaking hands with British exhibitors PAN TO sign showing Union Jack and British companies exhibiting
MV Rowlands and Gnoleba touring exhibition of Black and Decker power equipment (2 shots)
SV Rowlands and Gnoleba looking at demonstration
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Background: In Ivory Coast, more than 80 firms from Britain have been taking part in the first ever British trade fair to be held in the country. It was opened on Monday (6 February) and lasted four days.
SYNOPSIS: The fair was held at the Felix Houphouet-Boigny conference centre in the capital, Abidjan.
Agricultural goods and heavy machinery were among items on display. The fair was organised in an effort to boost exports of British goods to this West African nation.
British Foreign Office Minister Ted Rowlands was present at the opening ceremony which was performed by the Ivory Coast Minister of Commerce, Sery Gnoleba.
It was not just heavy machinery though, that the British were trying to sell. Also on display were cigarettes, shoes, clothes and cleaning equipment.
The fair was promoted by Montague Kent Limited, a London-based company which has been acting as economic adviser and consultant to Ministers and departments of the government of Ivory coast.
The company says that the Ivory Coast is now potentially one of the most fruitful areas for expansion of British exports. The two countries have enjoyed close trade relations. By the end of 1976, Britain had exported 30 million pounds (about 57 U.S. million dollars) worth of engineering goods, while her imports of coffee, cocoa, fruit and timber from the Ivory Coast amounted to 40 million pounds (about 66 U.S. million dollars).