Leading Japanese designer Hanae Mori has again made women look soft and feminine in her spring and summer collection for 1978.
GV: Okura Hotel, Tokyo.
SV AND CU: Hanae Mori
SV: model in day dresses (2 shots)
SV AND CU: models in evening dresses (5 shots)
SV: models in active career woman's wear. (2 shots)
SV: models in ???-shaped culotte dresses with the barest strapped tops.
SV AND CU: models in evening gowns (4 shots)
SV: model in white pique dress
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Background: Leading Japanese designer Hanae Mori has again made women look soft and feminine in her spring and summer collection for 1978. Her designs are noted for their delicacy and her use of fragile, semi-transparent materials and butterfly-like outlines. She unveiled the collection on Saturday (25 February).
SYNOPSIS: The collection was presented at the Okura Hotel, in Tokyo, with Hanae Mori there to orchestrate the whole show. No detail escapes her.
In Hanae Mori creations, girls have always looked unmistakably like girls. In these jersey day dresses, made for either morning or evening wear, the lines are soft, floating and feminine.
And again, the gentle Mori touch in an evening gown whose misty quality is enhanced by traditional Japanese prints, and by the materials -- gauze and chiffon. They make the male feel protective.
Japan, too, has amibitous career women intent on rising to the top. Like male executives, they are judged in part of the smartness and aptness of their attire. Hence these functional coats and suits that spell efficiency by day, and elegance by night.
Room for some whimsy -- harem-shaped culotte dresses wit flimsy strapped tops.
Now Hance Mori showing her verve with evening wear typical of her work: gowns with the ice-cream sundae aspect. They are cool, refreshing and in what sound like flavour-of-the-month colours -- vanilla, strawberry and lemon sherbert. They also show her fascination with designs of nature -- butterflies, and flowers such as water lily, carnation and azalea. Garments like these reveal why Japanese designers are so influential at present, and why they are credited with putting the younger generation back into skirts.
For the first time, Hanae Mori is bringing ready-to-wear garments to Japan. They are due to appear there this summer.