The new headquarters of the London Daily Mirror, biggest circulation newspaper, was opened by mr.?
GV New Daily Mirror building
Angle V Pan Ditto
SV Sign over entrance.
SV Guests enter building
LV Pan television cameras pan C.H.King Speaks.
CU CH. King speaks
SV Television cameras
LV C.H. King unveils plaque.
SCU Curtains open
CU Pan C.H. King pan to plaque.
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Background: The new headquarters of the London Daily Mirror, biggest circulation newspaper, was opened by mr. Cecil King, chairman of Daily Mirror Ltd., March 7. The new headquarters, at the same time, is the capital of the Daily Mirror empire. Following the Mirror's acquisition of Odhams, the giant British magazine combine, this now becomes the biggest newspaper and magazine group in the world.
So recent to the London "Daily Mail's acquisition of the London News Chronicle and its evening paper, the "Star", the "Mirror" occupation of the Odhams combine with its Labourite "Daily herald" and Sunday "People" led Prime Minister Harold Macmillan to recommend an inquiry by royal commission into press monopolies.
Last month, Odhams' main bidder was Mr. Roy Thomson, the Canadian born newspaper and television magnate. But later in the face of a bigger offer - a second one - made by Mr. King. Mr. Thomson withdrew his offer. Rival press groups sounded the alarm that the labourite "Herald" would go the way of the "Chronicle". But Mr. King gave an assurance that the "Herald" - holding the views of nearly half the electorate of Britain at the last general election - would remain unchanged in its policy for the next seven years.