INTRODUCTION: England's tug-of-war team won the fist gold medal in World Games One, the showcase for non-Olympic sports, taking place at Santa Clara, California.
GV University Baseball stadium, Santa Clara, California, teams in opening ceremony. (4 SHOTS)
GV Competitors gather in centre of stadium, more marching to join them. (3 SHOTS)
GV Welcoming speech by official PAN TO, GV competitors in centre of arena.
GV England v Ireland tug-of-war. (5 SHOTS)
GV England v Switzerland tug-of-war, England win. (5 SHOTS)
SPEECH ON CASSETTE (TRANSCRIPT)
KELLER: "It am very honoured to be invited, as President of the General Association of International Sports Federation, where the idea of these games were born, to declare World Games One open."
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Background: INTRODUCTION: England's tug-of-war team won the fist gold medal in World Games One, the showcase for non-Olympic sports, taking place at Santa Clara, California. Some 1,4000 athletes from 58 countries are due to take part in the games, which continue until August 2.
SYNOPSIS: Politics and nationalism are barred from the games. The 700 athletes who turned up for the opening ceremony at the University of Santa Clara's Beach Show Stadium paraded behind banners naming their sports, rather than the flags of their countries.
The parade was more casual than one sees at the Olympic Games. And the sixteen sports featured are more exotic. They range from artistic roller skating to fin swimming, and from powerlifting to taekwondo, a martial sport.
Eight thousand spectators welcomed the athletes. The sports federations sponsoring the Games say they will be held every other year in future between Olympics. Swiss sports official Tom Keller opened the games.
England, in the light shirts, beat Ireland three-nil on the way to the gold medal in the 650-kilogram tug-of-war event. The only one of the five teams they met in the competition to beat them were the Dutch, who ended up with the bronze medal.
Silver medallists in the event were the Swiss, in the dark shirts, seen here losing three-nil to England.
England's victory was widely tipped before the event. The sport has been known for over two hundred years, and England claims to have made it a competitive sport.