Britain is preparing for Decimal Currency Day on February 15th with a massive publicity campaign to help the public understand the changeover.
Animated sequence of designs with voice over
Union Jack in round design changing colour (SOF STARTS: "Britain has been...
Union Jack moves into place among other badges (SOF CONTINUES)
Badges lined up behind G-clef.
CU Booklets and leaflets about decimalisation ZOOM IN TO "D-Day: Will You Need Change For Your Till?"
CU IO-shilling note TILT DOWN TO 50 penny piece, old florin and new 10-penny piece, shilling and 5-penny piece.
CU New 2 penny pieces TILT TO new I penny pieces
CU Baby in pram TILT UP TO supermarket
SV INT Women shopping
TRACKING SHOT ALONG shelf new price labels
SCU Woman shopping
TV Check-out points
SV Check-out operator at work & CU decimal adder.
GV PAN Cash registers being converted in works
CU Engineer removes LSD buttons and replaces them with decimal buttons (2 shots)
CU Screwdriver on button sequence PAN TO cash register
CU New roll of paper being fitted
CU IId. key being removed
CU New decimal key buttons being placed on machine.
Animated sequence begins children at school.
Black screen animated arithmetic
Boo sign, little Tommy in dunces cap
CU D changes to P on cap
Black screen, animated arithmetic in LSD and decimals.
Initials SAW/PW/BB/2221 SAW/PW/BB/2342
Script is copyright Reuters Limited. All rights reserved
Background: Britain is preparing for Decimal Currency Day on February 15th with a massive publicity campaign to help the public understand the changeover. The United Kingdom is one of the last countries in Europe to go Decimal--France made the step in 1793 and Russia in 1897. With the possibility of Britain joining the decimalised Common Market--the decimalisation of the monetary system is seen as a logical and practical development.
On the ordinary day-to-day level decimal money is being advertised as easier to teach, easier to teach, easier to learn, and easier to handle than the pounds, shillings, and pence system.
The British Pound--which now is divided into 240 pennies--will instead be split up into 100 new pennies.
As well as a new one penny piece--worth 2.4 of the old pennies, shoppers will have to get used to a new penny piece. The five new penny piece is worth the same as the old shilling, and the 10 new penny piece is the same value as the old florin. A 50 new penny piece replaced the 10 shilling note last year.
To make sure the new system is introduced without any disruption the Government is starting a television, newspaper and radio campaign to explain the decimal currency to the people. The conversion of accounting machines and cash registers ini shops has been going ahead for more than year.
The decision to go decimal was first accepted in principle in 1961--and on February 15 the changeover day comes--at the end of an intensive publicity campaign which the Government hopes will have prepared the public for the arithmetical problems of converting from one system to the other.