INTRODUCTION: The European Economic Community (EEC) opened a major trade fair in Tokyo on Wednesday (4 November) as EEC Commission officials prepared for talks on redressing the trade imbalance between Japan and the Community.
GV EXTERIOR Entrance to trade fair building.
CU Map of Common Market countries.
SV PAN Japanese and EEC officials opening fair. (2 SHOTS)
SV Officials entering and viewing exhibition.
GV Exhibit of EEC goods with countries' flags.
SV Poster advertising Belgian goods.
SV Japanese officials looking at goods on display.
SCU Interview with head of EEC Commission Leslie Fielding.
SVs People looking around exhibits. (10 SHOTS)
SPEECH TRANSCRIPT TO END
FIELDING: "We would have liked more time in order to bring out some capital goods. At the moment, this exhibition is largely dedicated to consumer goods, but we've done the best in the time available and we're grateful to them for the chance they've given us."
REPORTER: "Why has it been done in a rush? Do you think it's got anything to do with the 15 billion dollar trade gap between Europe and Japan?"
FIELDING: "Undoubtedly. I think the Japanese Government are now seriously worried about the structural imbalance in their trade relations, not only with Europe, but with the United States. I think this Japanese market is a very tough nut to crack. It's not just a problem of tariff barriers and trade barriers of that kind the whole way that the economy of Japan is organised; the psychological barriers and social barriers are very considerable and it requires a terrific effort to get into this market. I quite understand if some European businessmen find that for the same effort, they are making a bigger bang for a buck in Africa or Latin America. Nevertheless, we've got to sell more in Japan. I think our boys are making a big effort, and I expect to see it stepped up over the next two or three years."
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Background: INTRODUCTION: The European Economic Community (EEC) opened a major trade fair in Tokyo on Wednesday (4 November) as EEC Commission officials prepared for talks on redressing the trade imbalance between Japan and the Community.
SYNOPSIS: All 10 EEC countries have produces on display at the two-week fair.
The fair is sponsored by the Commission, the EEC nations' embassies and Japan's Manufactured Imports Promotion Organisation (MIPRO). A MIPRO executive last month led a delegation to several EEC countries amid predictions that the trade imbalance this year may reach a record 15 billion US dollars in Japan's favour.
The joint trade talks which began on Thursday (5 November) will cover industrial co-operation, management-labour relations and other issues to encourage bilateral trade between Common Market countries and Japan. EEC delegation leader Leslie Fielding predicted intensified trade moves.