A preview, Mar 8/9, of the Geneva 'Salon de l'Automobile' - official opening Mar 10 - gives a glimpse of the variety of vehicles and equipment displayed in one of the world's most comprehensive and representative motor shows.
GV.EXT. Of street and salon.
SV.INT. Of show.
SV. Two snow ploughs on show.
CU.PAN. Up snow plough.
LV. Exhibits of bubble-cars & motorcycles.
SV. Large bulldozer.
SCU. Man standing by wheels.
LV. Mercedes cars on show.
SV. Austin car.
CU. Sunbeam exhibit.
SV. Sign "Tschaika-Wolga" PAN down to car.
CU. Front of large car.
SV. Smaller Russian car.
SV. Renault car - roof closes.
LV. Renault over cobbles.
LV. Triumph car crew on stage.
SV. Crew assembling Triumph Herald car.
CU. Girl shown towards car.
SV. Girl gets into Herald car.
SCU. Girl in car, drives away.
GV.INT Of car show.
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Background: A preview, Mar 8/9, of the Geneva 'Salon de l'Automobile' - official opening Mar 10 - gives a glimpse of the variety of vehicles and equipment displayed in one of the world's most comprehensive and representative motor shows.
In addition to 81 makes of cars, this year's Geneva show includes snow ploughs, bulldozers, road-making machinery, bicycles, motorcycles, scooters, caravans, and sections devoted to accessories, components and camping.
Of the 19 countries represented, Germany has the greatest number of stands, followed by Switzerland, France and Britain. Germany's biggest hit - apart from such prosperity models as turned out by Mercedes - is till the Volkswagen. Said to rank third in the motor manufacturing world, the VW company is soon to complete its 4 millionth car and to increase its daily production to 4,000 units by the end of this year.
With France, Germany and Italy trying hard to counter the challenge of a more or less quota-free import change in Britain and several other countries, British manufacturers offer buyers in Europe's sunnier climates an open-air version of the all-weather saloon. The Triumph Herald convertible has a hood which can be stowed completely out of sight in about a minute and raise din 30 seconds flat. Priced at GBP540 basic, it is the same in mechanical specification as the saloon and coupe. Britain also exhibits a streamlined version of the Hillman Husky - lower, longer-looking, roomier, and fitted with the Hillman Minx close ration gearbox. It is hoped that these models, among others, will help to boost British car sales in Switzerland where last year's U.K. contribution amounted only to 8.3% of the country's total imports.
A newcomer from Russia, a Tchaika model, is based on the 1956 Cadillac. Powered by an 8-cylinder 5 1/2-litre engine, developing 195 b.h.p., it has a limousine body with folding occasional seats, automatic transmission, power brakes, and electric window operation.
Among the commercial vehicles are a R.A.S. 12-seater Minibus built at the new factory in Riga, Latvia, and a light van or bus called the Spridetis with the same engine as the Moskvitch 1.4-litre car. Their engines are manufactured in Moscow and sipped to Riga for assembly.
One of the highlights of the motor show is provided by Standard-Triumph of Britain, with a demonstration by four young Coventry apprentices of how the Herald coupe's body can be built up on its chassis in four minutes.