Texas style ranching is unusual in Asia. But in Thailand, it represents an investment of?
LV & CU Sign over entrance to Chokchai Ranch (2 shots)
LV PAN Stockade with observation tower (2 shots)
SV & CU Guard on alert in tower (2 shots)
GV Cowboys herbing cattle
SCU Chokchai assisting in round-up
SV PAN Cattle into pen
TGV PAN Ranch complex
SV PAN Ranch hands throwing fodder to Texas beef
CU & TV Chokchai riding "Silver" through ranch accompanied by ranch hands (2 shots)
Initials BB/1757 CH/MR/BB/1744
Script is copyright Reuters Limited. All rights reserved
Background: Texas style ranching is unusual in Asia. But in Thailand, it represents an investment of more than one-million pounds sterling for businessman Chokchai Baulakul. Chokchai, as he is widely known, set up his cattle ranch with the aim of having the most productive beef property in Asia while bringing some of the traditions of the American "would West" to the Far East.
Chokchai says he saw many Western films as a child and always loved the outdoor ranch life. The films had such an impact on him that he has even named his horse "Silver"--after the Lone Ranger's horse.
Chokchai sees his ranch as an important diversification in predominantly rice-growing thailand. Eighty-five per cent of the country's population of thirty-six million people are farmers. The twelve-thousand acre (4856 hectares) ranch was hewn from virgin jungle over a period of fifteen years. Three years ago, Chokchai imported four-hundred head of Santa Gertrudis cattle from Texas. He now has about one-thousand head, plus herds of local breeds. A team of cowboys are employed on the ranch to handle the cattle--and they're skilled in all ranch activities, from round-ups to roping steers.
In addition to the ranch, Chokchai owns the tallest building in Bangkok. On the top of this building is a steakhouse which sells beef raised on the ranch.
SYNOPSIS: A little of America's "wild West" has been brought to the heart of Thailand. This Texas style ranch is owned by a Thai businessman who wanted to have the most productive property in Asia, while bringing the feeling of a "wild West" ranch to the Far East. Part of the ranch is designed like a cavalry fort--complete with watch tower.
A skilled team of cowboys ride nard over the imported Texas cattle. The whole operation was designed by Chokchai Baulakul, who was a fan of Western films when he was a child.
In addition to fulfilling a boyhood dream, Chokchai sees his ranch as an important diversification for predominantly rice-growing Thailand.
Chokchai designed the ranch after returning from the United States, where he graduated with a degree in animal husbandry. The twelve-thousand acre ranch was hewn from virgin jungles over a period of fifteen years. There are a thousand head of Texas cattle on the ranch, plus herds of local ???ds.
Chokchai has created a piece of the American West with his ranch. Even his horse is named after Silver--the horse made famous by the fictional Lone Ranger.