Good footage of American post-war life - home and shops seen.
United States of America (USA).
SCU. Housewife walking around a chain grocery self service store (supermarket), helping herself to goods and placing them on basket trolley which she wheels before her - two shots. MS. Elevated shot as she helps herself to a cauliflower from the grocery section. CU. Track along display of fruit and vegetables. MS. After completing her shopping, the housewife pays for her goods at till and has them packed by assistant. MS. Exterior of the 'A & P' supermarket, housewife leaving with her shopping. Housewife enters her car and drives off. MS. Housewife entering the supermarket - two shots. MS. A household appliances shop - two shots. Exterior of the shop. CU. A household appliances shop - two shots - exterior of the shop. Various shots of the kitchen appliances in the store - dishwasher, fridge, washing machine.
MS. Interior of an American kitchen. Man sitting eating breakfast while wife serves it to him. MS. Back view, man gets up from breakfast, goes over to his wife standing at the sink and kisses her goodbye. SCU. Back view, wife pouring coffee for her husband while he puts bread in toaster. CU. The lid of a saucepan being lifted and switch on stove being turned off. MS. Wife checking items in kitchen cupboard and makes shopping list. SCU. She takes dirty crocks from sink and places them into dishwasher by the side. CU. Top view of crock and cutlery being placed in dishwasher and lid being closed down - two shots. CU. Regulator switch on front of washing machine. CU. Interior of washing machine, seen through glass top, showing dishes being flushed with water. CU. Side view of the same process SCU. Housewife using ironing machine. MS. Children playing on front lawn of house. Father leaves by front door - two shots.
MS. Dolls on display in toy shop window. MS. A Kodak shop with people walking past in foreground. SCU. Woman looking in leather shop window. MS. Fur coats on display in shop window. CU. Windows in a menswear shop - two shots. MS. Lingerie on window display. CU. SCU. An open fronted greengrocer's shop. CU. Display of fruit and vegetables with price tickets on. CU. A confectioner's shop, pan to grocery. CU. Cakes on display. CU. Tinned foods in the grocery window. SCU. The window in the 'Sandwich Parlour'. MS. A tailor's shop. CU. Notice of a sale of suits and overcoats. CU. A display of tinned food in window. CU. A sweet shop window display. CU. Sign - 'Toys and Games', pan down to goods in display window. CU. A bicycle and other things in the shop.
SCU. Car parked outside block of flats, housewife comes out the building, gets in the car and drives off - two shots. MS. Husband waiting at a bus stop. Boards a bus.
Date found in the old record - 01/10/1948.
Cataloguer's note - very good footage of the American opulence after the war.