Unsightly advertising signs are removed from rural areas.
Title: "COUNTRYSIDE BEAUTIES RESTORED by removal of advertising signs".
M/S of a misty field, ponies wander about in front of a rickety old barn. Pan to roadside advertisements on posts stuck into the edge of the field, three men use pick axes and shovels to remove the unsightly signs, as they finish another man watching (the farmer?) tips his hat in gratitude. The sign nearest the camera is promoting 'Shell'.