Models display the very latest designs in hats inside a Mayfair florist shop.
M/S of two women in fur coats walking down a London street. They pause to look at the window of a florists. C/U of the women looking in the window. C/U of the women taken from inside the shop. C/U of the flower arrangements on display.
M/S of model, Ann Grysting, standing inside the shop surrounded by displays. She is wearing a large brimmed cream hat named 'Constant Nymph' designed by Gina Davies. Ann turns her head to display the chiffon and ivy decorating the hat. The florist, Madame Zinnia Sassoon, enters and shows Ann a basket of ivy. C/U of the basket of ivy in Ann's hands, tilt up to compare the real ivy with that on the hat.
M/S of the back of Ann's head talking to Madame Z. As Madame Z. exits Ann turns and smiles to the camera. C/U of Ann looking downwards. She is wearing a pillbox hat named 'Honey Bee'. Made from ivory satin with "an extravagant chou of mushroom tulle dusted with chenille bobbles resembling a swarm of bees", it has been designed by Edna Wallace. Ann picks up and smells a bunch of flowers. C/U of Ann smelling the flowers.
C/U of yellow chrysanthemums. M/S of model, Ann Grant, sniffing a display of yellow chrysanthemums. She is wearing a black boater that has been "given a new meaning by the lavish bows in triple organza". Designed by Mitzi Lorenz, the hat is called 'Pappillon'. Ann tips her head downwards to show off the large yellow bows decorating the brim of the hat.
M/S of Madame Z. showing a bunch of white roses to another model, Joy Vergette. Joy is sporting another of Gina Davies' creations, a small brimmed hat made from material with a black and white pattern. C/U of Joy's head tilting down to display the hat. C/U of Madame Z.'s hands wrapping a bunch of flowers in cellophane. M/S of Madame Z. handing the flowers to Joy.
M/S of Joy admiring some slender green flowers. Joy is wearing a hat called 'Whip O' Will' designed by Wilfred Paddison; a closely fitting cap with a cascading brim of pink feathers which curl around the wearer's face - "gay, effervescent and so utterly feminine - typical of the fashions that today recapture the spirit of Mayfair". C/U of Joy as she turns to smiles at the camera.