Footage of holiday makers enjoying themselves in the English countryside.
C/U's of numerous holiday brochures laid out advertising holidays in Britain such as Blackpool. The commentator says "With the very much overdue introduction of holidays with pay, not only classes but the masses ... will be having their first real holiday."
Various shots of families enjoying themselves at a camp site which includes footage of people playing volleyball. L/S's of numerous caravans in large field. L/S's of car pulling a caravan along a road. A woman sits inside and looks at the passing countryside. L/S's of people cycling and roller skating. L/S's of people diving into a swimming pool. Various mores shots of people enjoying outdoor activities including fishing and yachting.
M/S's of women wearing bathing costumes, one young lady holds onto a bar whilst doing leg exercises. M/S's of two women having the initial of their loved ones engraved on their legs.
Several shots of women in swimming costumes playing around with film equipment such as camera and clapperboards. The commentator mocks the film that is made which starts of with visuals of a major city before distorting along with the sound.