The annual festival includes a carnival parade of decorated floats.
Item title reads: "In Pasadena - The City of Roses, the Annual Festival is a Rose Pageant of beauty and colour."
M/S of a large float, with girls on board in pretty dresses. One float has a huge cake on it. Another has a rocking gondolier and 'San Francisco' picked out in flowers. Another float - named as being from Glendale, has a replica of the Statue of Liberty on it.
Note: With all the flowers, the colours must have been wonderful.