Promotional film showing the suitability of British Pathe to make TV commercials.
Promotional film made for advertisers to show range of television commercials made by Pathe.
Film has been split into two parts - Macdonald Hobley's introduction and a history of Pathe from 1909 makes up part 1. The commercials themselves are on a separate reel.
Shot of the Pathe offices in Wardour Street. Cockerel logo on the doorstep. Cameras and lights being moved around inside the studios. Film loaded into a camera. Television commercials and short films made here. Set of a living room. Microphone is set up. Sound man puts on earphones. Crew working on a commercial. Shots of a woman doing wild "black magic" type dance, shots of dancers and musical instruments. Film House - headquarters of A.B.C. - in Wardour Street. Pathe House. Shot of shelves of cans. Woman lifts down can and opens it to show film. Private viewing theatres. Shots of early films contrasted with film of a beauty queen contest and the Hindenburg disaster. C/U of camera and men on top of cars with cameras. Man at work with newspapers spread on his desk. In the editing room, men at work. C/U of splicing process. Men and young boy in white coats carry stacks of cans into a van with British Pathe Laboratory Division painted on the side.
Macdonald Hobley talks of the output of commercials made by Pathe - see part 2.