Pamela Bayliss from Ulster wins Morecambe beauty contest.
Full title reads: "LANCASHIRE LOOKS 'EM OVER".
Long shot of bathing belles lined up on side of swimming pool at Lancashire beauty competition. Mr Wilfred Pickles getting ready to judge contestants. Bathing belles parade along the pool edge. Girl parading in front of crowds. Pan, another girl parading past crowds. Girl turning on rostrum in front of the judges - Mr and Mrs Pickles and last years winner, Miss June Mitchell. Mr and Mrs Pickles and June Mitchell judging. Angle shot, girl No 20 turning round on rostrum. Crowd watching. Girl No 17 walking up onto rostrum, she is judged and then walks down. Women in audience applauding. Wilfred Pickles speaking to girl No 6, Jean Creasley from South Wales. General view of the competition. The winner, girl No 17, Pamela Bayliss from Ulster, walks up onto platform. Wilfred Pickles looking on. Angle shot, winner with a bouquet of flowers. People applauding. Mr Wilfred Pickles posing with first three girls - other two are Marion Lewis and Betty Spink. Mr Pickles and the winner.