Famous beauties parade in fashionable beachwear and Evelyn Laye explains what it's all about.
Full titles read: "'Let's go bathing! (A novel Parade organised to help the Middlesex Hospital re-building fund)'. (new title) '"Summer is acumen in", as the poet says - (and weather permitting.)'.
Panning shots across an open-air lido / swimming pool and across a crowded beach - locations unknown.
Intertitle reads: 'But, what are you going to wear when you go down to the briny? Cicely Courtneidge, Nelson Keys, Mercia Swinburne, Ruby Miller, & Evelyn Laye... (with other famous Stage Folk) give us their ideas on the matter.'
In a studio we see Cicely Courtneidge in old-fashioned bathing costume complete with bloomers and cap, knitting as she sits in a deck chair on the 'beach'. Nelson Keys sits in the sand beside her; she asks if he is going in the water? He looks at her bloomer-covered legs and he lights a match for his cigarette on the foot of another man on the beach. The man says "Oi!"; Nelson says "Oh, I'm sorry, cock!".
C/U of a sign reading 'Screen & Stage Stars Beach Parade'. A small crowd of women is gathered at a tent on another part of the studio 'beach'; we see several beautiful women come out of the tent and show off their fashionable beachwear. Among them are Mercia Swinburne, Ruby Miller and Evelyn Laye. Cicely starts to feel a bit dowdy in her swim wear, tries to adjust her swimsuit to look more fashionable then walks off. Nelson makes eyes at some of the models, but is snubbed by all except Evelyn Laye, who gives him a come hither look. Nelson joins the girls on a sort of float, supposedly on the sea and jumps in with a brunette beauty. C/U of a water-soaked Cicely as she calls "George! I thought you weren't going in the water today!"
Cut to blank screen; a voice off-camera introduces Evelyn Laye to say a few words to us. C/U of Evelyn, who, saying she has forgotten what she was going to say and then getting some of her words around the wrong way tells us that this little film has been designed to show us some of the smart beach suits being made this year, to help British Cotton goods and to help with the rebuilding of the Middlesex Hospital. She breathes a sigh of relief. Soundtrack cuts out but we see her mouth "Thank you".
(Followed by Pathetone main titles - on tape sleeve as separate item 1026.7.)