Cyril Lord's new fabric Tiara is launched at London fashion show.
Harley Street, London.
Launch of the Cyril Lord's new fabric - Tiara. SV. A girl parading wearing printed Tiara (a new 100% acetate fabric) cocktail dress in white and royal blue, low plunging neckline with unusual cut giving a dancing swing to a very full skirt. SV. People applauding. Two chimps seated all dressed up, also applauding. SV. Another girl parading wearing an 'Ascot' dress and coat in chrysanthemum print of white, softly draped neckline coat with slip in centre of back to show large butterfly bow on back of dress. CV. Chimp in audience wearing hat. SV. Girl parading in amethyst Tiara pyjamas trim embroidery Anglaise and orchid pink dressing gown. CU. Same girl smiling, wearing tiara pyjamas, pan down showing knee length. SV. Dressing room sequence with chimp sitting at a dressing table powdering herself while the girl sitting on dressing table is making up. Girl is wearing low cut stain-shy cotton dress, white with alginate blue dappled stripes, square neckline - full skirt. CU. Girl putting on lipstick CU. Chimp putting on her lipstick. SV. Mannequin displaying a strapless evening dress in pink pearl Tiara encrusted with embroidery. Swathed drapery at hips forms a bow at the back. Girl is wearing matching gloves, also in tiara, and earrings embroidered in tiara. CU. Same girl showing earrings, pan down the dress. SV. Model walking onto stage with chimp, both dressed up - girls from the dressing room. CU. Model, pan down to chimp showing her lovely outfit.
(Neg.) (Title Scene 'B')