A look inside the Wedgwood factory, and who process of creating pottery and china.
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A small reservoir with a factory in the background (it is the 18th century Wedgwood Works). Track through the disused factory building, with abandoned machinery and broken windows. MS wooden machinery wheels. (The narrator speaks of the skill, care and craftsmanship of the Wedgwood workers throughout the last two centuries, and today, the old essential skills have been combined with modern techniques to create 'Wedgwood Today')
Cut to CU the wheel of a shiny sports car which pulls up outside the new Wedgwood building. CU the blue and white pottery in the window. MS the design room with a designer at his drawing board. He's surrounded by designs, drawings and examples of finished pottery. Various shots men at the potters wheel decorating the china. CU a potters wheel as a pot is formed. Various shots as the camera pans around workers preparing clay and throwing pots. CU the various stages of pot making. Filling moulds with liquid. Undoing the moulds to show the finished pots. Pressing plates and dishes. Using machinery and moulds to make cups and bowls. Making and adding the traditional Wedgwood decorations of Greek figures etc. A large row of kilns. CU the swinging pendulum of a gold clock. Men checking temperature gauges. The kiln doors open to reveal the newly fired china. Workers hand carving fine details using paper patterns. Machines to stamp on a variety of designs. A large room of women hand painting the china. CU the fine details and paint work. Transfers being applied. Rows of stacked china being put into the kiln. Scenes of polishing and applying gold trim.
The camera pans along display units showing the enormous variety of items that the factory produces. Dinner services, coffee pots and tea sets, vases and urns and decorative objects.
GV scenes of daily life showing the everyday use of Wedgwood - A family at home having breakfast in their kitchen; a young woman enjoying afternoon tea and cake; a man in a restaurant; a formal candlelit dinner party. As the host rises to pour wine for his guests the camera closes in on a decorative Grecian style urn in his dining room.