In the chase towards equality, women are still bent on keeping their looks - claims film. Glamorous & cool!!!
Several good looking young girls entertain a baby at - AIRFIELD! One of the girls leaves and enters small plane. She is, audience finds out, a member of London Nurses Flying Club having her flying lesson. Another girl flies as well. "There is still time to be wives, mothers, girlfriends, but these young women... expressing their independence in an exciting way."
A great collage of girls (of all ages) around the town - look at hairstyles, frocks, makeup, accessories... Follows succession of shots of women's magazines: "Fashion, Nova, Annabel, Woman, Petticoat, Woman's Weekly, Queen, Woman's Own, Vogue, Elegance, Collections... to finally focus on Woman. C/U shot of the two covers of Woman (one by one). Woman's editor Barbara Buss working in her office.
At an illustration session for a 'current serial' two women in 19th century costumes and setting pose for photographer. "Romantic escapism is no longer a means of keeping women's mind occupied" - claims narrator.
Tour around Woman's various departments. Readers exchange recipes, thoughts, ask for various advice etc., through Woman's mail. Women sorting mail. Fashion Production department writes about, designs and makes clothes. Several women are seen choosing patterns, designing and making clothes. Several shots of special offers (bed covers etc.) on pages of magazine. Various shots of knitting patterns - women are encouraged to try them out and make their own clothes. Two women choosing knitted clothes. In Woman's Kitchen Department recipes are tried and tested before printing. Two women cooking in modern kitchen. Lots of different food around. Bedroom designed and built by Woman magazine - too colourful. However, priority for women is still grooming. Woman in make up department modelling to make up artist. Cut to "movement to music course" at Crystal Palace - latest keep fit routine. Women in black leotards and with colourful scarves run graciously across the field, waving. Cut to a women at streets sequence - women, some same as at beginning, walk around town.